Banglalink has introduced a special data campaign to mark International Mother Language Day, aligning its latest initiative with the national observance of 21 February.
Reflecting its renewed people first promise, Banglalink is marking the day with a meaningful gesture that connects remembrance with relevance.
Under the campaign, customers purchasing the Tk 598 pack, which includes 30GB valid for 30 days, will receive an additional 21GB bonus, bringing the total allocation to 51GB. The offer will run nationwide from February 20 to February 23 for eligible prepaid and B2C postpaid subscribers. Customers can avail the package through the MyBL app and mobile financial service platforms including bKash, Nagad, Rocket and Upay.
The 21GB bonus reflects the significance of February 21 and commemorates the Language Movement martyrs who sacrificed their lives to defend the right to speak in Bangla. The day remains a defining moment in Bangladesh’s history and is globally recognised as International Mother Language Day.
Banglalink’s Chief Marketing Officer Kazi Mahboob Hassan said the initiative reflects the company’s effort to connect digital engagement with national identity.
“International Mother Language Day reminds us that language is more than a means of communication. It forms the foundation of our history, culture and unity. At Banglalink, we believe connectivity should empower people to express themselves freely, to learn, to share and to stay close to what matters most in the language they cherish. Through this symbolic 21GB initiative, we aim to honour the spirit of 21 February while enabling meaningful digital participation across the country,” he said.
By linking a time bound offer with a historic observance, Banglalink seeks to reinforce engagement during a period of national reflection while supporting continued digital participation nationwide.
