Bangladesh National Team and Leicester City F.C. star Hamza Choudhury has become the Brand Ambassador of Robi Axiata PLC. The announcement was made today (Tuesday, 11 November) at a press conference held at Robi’s Corporate Office in Dhaka.
The event was attended by Ziad Shatara, Managing Director & CEO, Robi Axiata PLC; football star Hamza Choudhury; Shihab Ahmad, Chief Commercial Officer (CCO); and Shahed Alam, Chief Corporate and Regulatory Officer (CCRO), among others.
A product of the Leicester City Academy, Choudhury made his English Premier League debut in 2017 against Tottenham Hotspur. He was also part of Leicester City’s FA Cup–winning squad. He played for Sheffield United on loan during the 2024-25 season.
Hamza Choudhury is the first footballer to represent Bangladesh with prior experience playing in the English Premier League. Since making his debut for the Bangladesh national team in March this year, his performances have brought renewed excitement and optimism among fans of Bangladeshi football.
Born in 1997 in Leicestershire, United Kingdom, Hamza’s family roots trace back to Bahubal in Habiganj district under the Sylhet division.
Expressing his feelings at the press conference, Hamza Choudhury said, “I am truly delighted and proud to be associated with Robi Axiata PLC. Robi is not just a brand—it stands as a symbol of confidence and positive transformation for the youth of Bangladesh. I believe the spirit of ‘Believe You Can’ perfectly reflects my own journey in life—one driven by hard work, perseverance, and love for my roots. Representing Bangladesh on the field is one of the proudest moments of my life, and this partnership with Robi makes that journey even more meaningful.”
Speaking at the press conference, Ziad Shatara, Managing Director & CEO of Robi Axiata PLC, said: “On behalf of the Robi family, I warmly welcome Hamza as our brand ambassador. By choosing to represent Bangladesh, Hamza Choudhury has beautifully expressed a deep sense of patriotism and connection to his roots. This reflects the very essence of Robi’s ‘Believe You Can’ campaign — confidence, resilience, and love for one’s country. Hamza, with his international stature and Bangladeshi heritage, stands as an inspiring symbol for the youth and a powerful reflection of our brand’s philosophy.”
